Quick Blogging Lesson #5 - 5 Ways to Keep Search Engines and Visitors Happy

In the blogging world, success is no longer measured only by the
traffic that your blog gets, but through user engagement. You
can achieve high traffic through search engine optimization, but
also have an even higher bounce rate if the content on your blog
does not resonate with your target audience. Here is a list of
five things you can do to increase user engagement on your blog:

1. Page load speed

If your page takes time to load, Google will penalize you by
kicking you back in the search engine results page. Your content
will therefore become less visible compared to other websites.
Your audience will also not take their time waiting for your
slow page to load. When these two factors come to play, it does
come off as a double handicap for your blog. To increase the
page load seeds you can perhaps limit the size and number of
images per post and trim down unnecessary cookies.

2. Internal linking structure

A good linking structure is beneficial to search engine
optimization. When you link related blog posts using anchor text
relevant to the blog posts, youre going to achieve more page
views per visitor. The reason behind it is that; youre making
other content not on the same webpage visible to the reader.
It's recommended to use the links in a subtle way, like having
the links well-disguised within the text in a blog post. This
will make them appear relevant with relation to the blog post in
context.

3. A attractive user friendly design

A good website looks good and is easily navigable. To keep
people interested in the content on your blog, it's essential
that you sort out the aesthetics of your webpage. Have a nice
theme for your website; use appealing colors, avoid stuffing it
with too many sidebar widgets, utilize short paragraphs and at
most two fonts for your content, and basically just keep
everything tidy. If people like what they see, they are going to
be interested in the content.

4. Create posts with your audience in mind

This involves using a writing style that your audience can
identify with. On the internet there are two predominant styles
of writing, you can use either a professional tone or a friendly
tone. Once you identify who your target audience is you can use
the appropriate conversational tone for them.

5. Create good content

I can never stress the importance of creating good content
enough. It is vital to the success of your blog. Come up with
interesting blog posts that are creative, informative, engaging
and relevant to your target audience. While good content alone
wont ensure user engagement, it will definitely go a long way
towards giving your audience something to talk about. 


To Your Success,
YOUR NAME

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